About

Meet the Team Behind Friendly Automotive

Friendly Automotive has built a strong reputation in the Yakima Valley through honest work, friendly customer service, and treating every customer like family.

Friendly Automotive owner
Readers' Choice Recognized
Our Story

Meet the Team Behind Friendly Automotive

Friendly Automotive has built a strong reputation in the Yakima Valley through honest work, friendly customer service, and treating every customer like family.

From a single shop to three convenient locations, we've grown by keeping our hometown values and personal touch — helping local families stay safe on the road for over 15 years.

"We believe in treating every customer honestly and making sure people feel comfortable and confident bringing their vehicles to us."

Locally Owned & Operated

Why Customers Keep Coming Back

01
Honest Communication
02
Friendly Staff
03
Experienced Technicians
04
Fair Pricing
05
Fast & Reliable Service
06
Trusted Local Reputation
Shop exterior

Our Values

Honesty First
Community Focus
Quality Workmanship
Long-term Relationships
Meet the Owner

Felix Rifa

Felix Rifa left Cuba and arrived in the United States with his family when he was 14 years old. He entered the automotive field after graduating from the University of South Florida. In 1999 Felix came to Yakima as the result of a corporate transfer. He is now the owner of Friendly Automotive, with 3 locations.

Our Growth

2009
First shop opens in downtown Yakima
2014
Tire installation specialty added
2018
West Valley location opens
2021
Selah location opens
Today
Trusted by thousands of Yakima Valley families
The team
Community Recognition

Readers' Choice Recognized

Need Auto Repair You Can Trust?

Call your nearest Friendly Automotive location or schedule online today.